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How Your Local Business Can Benefit From Professional Web Design (cpa)

By Mike McCoy

 The plight experienced by the local San Francisco Bay business community is no different from the rest of the country. With our economy in a shambles and gasoline prices going up and down like a yo-yo it is no wonder that our local business owners are suffering. There is light at the end of the tunnel however. No, I am not going to tell you that the problems with the economy will end or that gas will go below a dollar per gallon. What I am going to tell you however could put a smile on your face and some much needed cash flowing in your business.

For years when anyone in the country needed the services of a local company they would grab up this behemoth of a book called the Yellow Pages and start looking. That is the past. Today’s modern consumer is tech savvy and everyone from the 10 year old down the block to senior citizens are cruising the internet. In fact there are approximately 60 million adults in the United States alone that look up local numbers and do part of their shopping online each and every day.

What does this mean to the local business community in the San Francisco Bay area? It means that you are missing a very powerful part of a complete business solution. Most local businesses are happy to run newspaper ads, put ads in church bulletins, staple flyers to telephone poles, or use signs. By concentrating on their off line advertisement campaign they are overlooking the most powerful advertising medium that we have ever known, the internet.

Your local San Francisco Bay business may be doing ‘ok’, but what if you could expand your client base. The internet can help you do just that. Let’s face it. You need a website that will help your build your business to the success that you always dreamed it could be.

Here are just a few benefits that your business could enjoy with a web presence and a professionally designed website.

Your website can be a sales person that does not sleep, eat, or take off holidays. Sales can be made anytime of the night or day.

Customers can leave messages instead of calling you in the middle of the night.

Expand your business to proportions that you only dreamed of by opening your products and services to a larger client base. The internet is after all world wide.

Build a relationship with your current customers through a newsletter or ezine.

Alert current customers to sale events or promotions by email.

As you can see the advantages of owning your own piece of the web can be many. If you want your business to grow, build relationships with your customers, and increase your bottom line. If you want to place your local San Francisco Bay business above the competition an internet presence and professionally designed website will do exactly that.

Our business is a service that designs websites for local business in the San Francisco Bay area. We will also help a local business promote their business using offline and online techniques.

For more information visit

www.ultimateprofitmachine.com

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Reason #5 for not making $100,000 in Your Business
By Justin Lukasavige

 Marketing to yourself instead of your target market

Picture yourself as a business owner with a problem. You have a problem because your company, which has been successful in the past, has been experiencing a downturn. If you are a business owner you probably do not have to use much imagination because this business owner is probably you.

When you begin to analyze the reasons of a downturn in business it is very easy to blame the economy. “All businesses are doing bad, just look at the economy!” I hear this one all too often. But what if we thought different? What if, instead of blaming the economy for our business downturn, we embrace it and actually use a slowing economy to our benefit? What would it look like for your business to be thriving in a down period?

That is exactly what I have been coaching business owners to do. In fact, I think that now is a great time to start a business. You heard it right. Instead of blaming external factors, how about we embrace them!

If the economy has changed, that’s perfectly ok. If your business is suffering now, the market has somehow changed. My question to you is what have you not changed either your marketing plan or your entire business model to keep up with the change? If you are not marketing to consumers who need your product or service then in the long run, you are really only marketing to yourself. I for one am willing to bet that you will not be able to purchase enough from your company to stay in business. Why not change?

Justin Visit www.lukascoaching.com/resources.htm

For more free columns and articles, visit www.lukascoaching.com/articles.htm

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Friday, November 21st, 2008 at 12:25 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.