Writing An Attention Getting (finance) Press Release
No commentsBy Chris Simpson
Whether you are writing it for yourself or for someone else, a press release is not written like an ordinary article. The format is different and the tone can’t sound like a hyped up sales pitch. It should read more like a news item. Since you are likely to submit it to a press release web site, you want to be sure it meets their guidelines. To do this, avoid using exclamation points as these are considered hype tags.
To prepare yourself mentally to write a press release, it can help to imagine yourself as a news reporter covering the opening of a new store. This helps you get in the right mood and that can help you to write it the way it should be.
Like a news reporter, think in terms of writing the who, what, when, where and why of the press release’s topic. Also keep it in the third person. The writing should be objective, not subjective, so avoid using the pronoun ‘I’ and ‘we’ and don’t make it too personal with the over use of ‘you’.
No matter where you are going to submit the press release, the same basic format is used. Once you are familiar with it, it is easy to follow. Below are the different components of the format you will need to use.
FOR IMMEDIATE RELEASE
Any press release you write should have this at the top of the page. It can be done without it but press releases that begin with this header tend to be more effective than those without it.
Contact Information
The contact information can go at either the beginning of the press release right after FOR IMMEDIATE RELEASE or at the very end. It will depend on whether it is for publishing online or in print.
Headline
The headline basically tells what the press release is about in a nutshell. To make it more effective, bold it and keep it at about 80 characters.
Date and Info
People reading the press release will want to know the source, so include the name of the city and the date of the release.
Lead-in Paragraph
This is the most crucial paragraph of the entire press release. This is where you must grab the reader’s attention in order for the press release to be successful. The key information of the press release will be in this paragraph and the rest of the piece will expand on it. Remember the who, what, when, where and why that was mentioned earlier? This is where you want to incorporate it.
The body of the press release
This part of the press release may be several paragraphs and will expand on what you covered in the lead-in paragraph. Whenever possible, it is helpful to include quotes in the body. This helps to draw the reader’s attention and hold it.
Recap and conclusion
In this last part of the press release, you will want to summarize the press release and give something to make the reader think. This can be the date of the press release or something of interest about product, service, website or store.
These are the basics of writing a good press release. Just remember that you want to catch the attention and interest of the reader in what the press release is announcing or promoting. With a little practice, you will soon be writing effective, interesting press releases.
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Chris Simpson is dedicated to helping people make money at home by finding honest and legitimate home based business opportunities. Find legitimate online paid surveys and other work at home opportunities today at: http://www.HomeNetPro.com
Tips for Choosing Profitable Affiliate Programs
By Cory Blanchette
Affiliate programs have been responsible for many online business success stories. Many people dream of being able to work from home, and affiliate programs provide a lucrative way to do that. This is why the affiliate programs industry has become competitive. There is a lot of money still to be made with affiliate programs, as long as you choose your program wisely. Consider the following tips when choosing the affiliate programs you want to promote.
Choose Something You Know About - While affiliate programs are profitable and you can work from home, you still have to work. When you are just starting out learning how to promote affiliate programs, it is easiest to choose a subject you know something about. In fact, choose something you are passionate about. If you are interested in the subject of your affiliate programs, promoting them will be a simple joy. If you have to do hours of research just to be able to take the first step in promoting affiliate programs, the road will be a lot more difficult. For example, if you know a lot about playing poker, but not the first thing about making clay flowerpots, choose affiliate programs about poker and stay away from the ones promoting flowerpot-making kits. If you know about your subject, you will work to promote it.
Choose a Product That People Need - To make serious money with affiliate programs, choose one where you will promote products that people need. By choosing to promote products that people “need,” you don’t have to create a desire to make them “want.” If your product is valuable to everyday life, half of your promotion is done. People need natural gas service in their homes. People only want cute clay flowerpots. In addition, make sure your affiliate programs are for growing industries. Don’t promote soon to be outdated products through affiliate programs.
Choose a Quality Product - Anyone can promote any product and make at least one sale, but if your product is dependent upon repeat sales or the word of mouth from others, make sure you choose a quality product. Search the Internet for reviews on the products available from affiliate programs. Read the sales pages of affiliate programs. If you see bad grammar, misspellings, a cheesy design, or sales pages that do not make you want to purchase the product immediately, move on find other affiliate programs.
Choose to Take Action - You can sign up for as many affiliate programs as you want, but unless you take action, your commission accounts will remain empty. You have to get out there and tell people about your product, generate traffic for the affiliate programs website or your own website and affiliate link. Employ free and low cost marketing tactics like pay-per-click marketing, article marketing, forum postings, and social networking. Don’t ignore offline marketing. Tell people, promote your web address and affiliate link, even put a bumper sticker on your car! If you always promote, you’ll always make sales.
Affiliate programs offer a great way for people to make serious money from home. By following these tips, you will choose the best affiliate programs for you, setting you on your way to a lucrative home business.
Cory Blanchette and his associates have specialized in online ventures. They have also tested many programs and have written reviews on these programs that are being sold on the internet.
http://www.theofficialhomebusinessguide.com
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Compare Business Credit Cards from Charge Cards
By Pamela Williams
Find the difference between Business Credit Cards and Charge Cards. Discover their advantages and disadvantages for the consumer.
For some people, the terms business credit card and charge card are one and the same. However, although both cards are used as business financing tools, there are differences between the two. If you are a business owner, understanding more about these two cards is important. What are the differences between charge cards and business credit cards?
Differences between the Two
Just like a personal credit card, a small business credit card can also be used to make purchases which you can pay off on your due date. As a credit card holder, you have the option to pay off your balance in full or pay only the minimum required by your issuer.
As much as possible, it is recommended to pay your balance in full to avoid paying the additional interest rate. Consequently, if you choose to carry over your balance for the next month, youll automatically be charged with the additional interest charge.
A charge card is different. With a charge card, the interest rate or APR doesnt apply at all. However, carrying over your balances to the next billing cycle is also not an option. Instead, you are obligated to completely pay off your charges on your scheduled due date of payment.
Which One is For You?
As an entrepreneur, which card should you get? Your decision should depend on your spending style and business needs. For instance, if you want to put a limit on your monthly spending, a charge card may be the more practical choice. Since you cant carry over balances from month to month, you need to be constantly aware of your charges. If you know that you cant afford to pay off that amount by the end of the month, youll see to it that your charges wont exceed your limit.
On the other hand, if you want the flexibility of not having to completely pay off your balances each month, then a business credit card is the one to get. Aside from these, you can business credit cards with reward programs that give you the opportunity to earn incentives from your credit card spending. Take note that despite the flexibility and convenience of business credit cards, you should not take your payment obligations lightly. Failing to pay your balances on time means youll also get penalized with expensive late fees. Add to this, if youre in the habit of paying only the minimum due on your card, not only do you incur high interest rates on your account but you are also putting yourself at greater risk of getting stuck in debt.
If youve chosen to apply for a business credit card, be prepared for the responsibilities that come with it. Remember, whether you prefer to get a charge card or a business credit card, the way you handle your account will have a direct effect on how you build your business credit. Timeliness of payment is equally important on using both cards.
Pamela Williams is a Loan Consultant, Internet Marketer, Writer and owner of BusinessCreditCardSite.com, a finance company Las Vegas Nevada providing support for businesses all across the US particularly with obtaining small business credit cards. Visit www.BusinessCreditCardSite.com
Tuesday, August 26th, 2008 at 4:00 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
